Close Menu
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Facebook X (Twitter) Instagram
LATEST:
  • IPL season to resume on Saturday
  • Wrexham set to tour Australia and New Zealand
  • GL Events concludes Stade de France deal
  • OVG to lead programming for Aston Villa’s new entertainment venue
  • Bills add Verizon as founding partner of New Highmark Stadium
  • Zondacrypto lands naming rights to Polish stadium
YouTube LinkedIn Flickr
Register for #SBS25
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Subscribe
The Stadium BusinessThe Stadium Business
Home»Features»Porto takes Estádio do Dragão into the metaverse

Porto takes Estádio do Dragão into the metaverse

Rob RidleyBy Rob Ridley30th June 20222 Mins Read Features Industry News 305 Views
Share
Facebook LinkedIn Twitter Email WhatsApp Copy Link

Portuguese Primeira Liga football club FC Porto has claimed a first by announcing a partnership with US open Web3 platform, Upland, to head into the metaverse.

The introduction of FC Porto to Upland includes the construction of virtual version of its Estádio do Dragão; opening up the city of Porto with NFT properties mapped to their real world addresses which fans can purchase; and the launch of a suite of NFTs.

Unique to Upland, fans can collect common and rare NFTs via game mechanics and offer their NFTs in player-owned and operated shops located on their virtual properties throughout the metaverse. The first phase of the FC Porto rollout in Upland will happen during the 2022-23 season.

“To say this is just another way we’re engaging with fans is an understatement,” said Tiago Gouveia, marketing director for FC Porto.

“Being the first soccer club in the world to establish itself with its city, stadium, players, and fans in the metaverse catapults our brand to the cutting edge in this arena. We’re always on the look out for new opportunities and we won’t let the metaverse pass us by. This partnership is proof of that.”

Idan Zuckerman, co-founder and co-chief executive of Upland, added: “Upland is designed to give football fans more to do with their NFTs.

“Because FC Porto thinks and executes so strongly around innovative products, we can fully realise the functionality and utility of Legits – what our community calls NFTs – and empower users to enjoy unique experiences that support and demonstrate their fandom in completely new ways.

“Upland and FC Porto couldn’t be a better match. Porto is an incredibly innovative team and we’re excited to help them to engage with their fans in the metaverse.”

Estádio do Dragão FC Porto Metaverse NFTs Upland Web3
Follow on Google News Follow on RSS
Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
Previous ArticleTottenham Hotspur Stadium to stage its first international rugby match
Next Article St. Petersburg to launch fresh RFP for Tropicana Field site
Rob Ridley

Related Posts

Features

Designing a ‘seamless guest journey that drives fan re-engagement’ – AECOM’s Andrea Patry

28th April 20251,120 Views
Features

Putting women’s sport at the heart of BC Place’s events strategy

15th April 2025293 Views
Features

Gimnasia pursuing major revamp of historic El Bosque

11th April 2025812 Views
Add A Comment

Comments are closed.

Get this News delivered to your inbox

Top Posts

IPL season to resume on Saturday

13th May 20252 Mins Read

Wrexham set to tour Australia and New Zealand

13th May 20252 Mins Read
YouTube LinkedIn Flickr
Copyright © 2025 Xperiology. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.

X We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Settings to provide a controlled consent.
Read More Settings ACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
__lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
__oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
last_pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
last_pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_first_visit7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_session_limit1 hourAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_start_sessionsessionAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Save & Accept