MSL lands POS contract with The Gabba, Suncorp Stadium

Sports, leisure and hospitality SaaS technology provider MSL Solutions has signed a five-year contract with Stadiums Queensland to deliver a new integrated Point of Sale (POS) system across the food and beverage operations for The Gabba and Suncorp Stadium.

The contract, valued at A$3.6m (£2.05m/€2.4m/$2.45m), will see MSL deliver 880 SwiftPOS terminals and mobile enabled devices which will generate a combination of software subscription revenue, hardware, maintenance and support services revenue over the initial term with options to extend the agreement.

The Gabba (pictured) in Brisbane is set to undergo major redevelopment work as part of plans for the stadium to serve as the centrepiece of the 2032 Olympic and Paralympic Games in Queensland, while 52,500-capacity Suncorp Stadium is also expected to play a role during the events.

In July 2021, the International Olympic Committee (IOC) approved Brisbane as the home of the 2032 Games, culminating a process that had stepped away from the traditional contests for the hosting rights.

MSL chief executive, Pat Howard, said: “We are thrilled to be partnering with Stadiums Queensland in our home state. It is exciting time for stadiums in Queensland as we head towards the Brisbane 2032 Games.

“These two world-renowned stadiums want to deliver amazing customer experiences for fans and members alike, allowing their guests to spend more time enjoying the catering and watching the game and we are pleased to have been selected to help on that journey.

“We are delighted with the continued trust that major event venues are showing in SwiftPOS, with a total of six major new stadia contract wins in Australia this year, which is a testament to the solution’s capabilities.”

Stadiums Queensland’s group executive of technology services, Angela Henderson, added: “We went to market to identify opportunities to improve our catering outlets, function areas and suites offering to achieve amore modernised system for stadia, a better customer experience and improve commercial outcomes and we’re confident this partnership will achieve that.

“Beyond the POS, we will have new digital menu-boards, real-time catering reporting, mobile device ordering, compatibility with our membership system coupled with advanced loyalty schemes, marketing and promotional opportunities. And a big plus was the in-built resiliency protections in the event of an unplanned outage.

“We are looking forward to our partnership with Queensland-based MSL, providing our caterers and venues customers insights that will allow them to enhance the fans’ match day experience.”

Image: Stadiums Queensland