Amsterdam’s Ziggo Dome arena will retain its current name until 2032 after a new 10-year sponsorship deal was agreed with telecommunications company Ziggo.
The 17,000-capacity arena has been known as the Ziggo Dome since it opened in 2012. The venue is one of the busiest arenas in Europe and in recent years has hosted concerts featuring the likes of Muse, Elton John and Mariah Carey.
The Ziggo Dome is also used as a sporting venue, and earlier this year it hosted the UEFA Futsal Championship. Other sporting events to have taken place at the venue include WWE shows and korfball matches.
Ziggo’s sponsorship of the arena includes a priority programme for Ziggo and Vodafone customers. The new deal also includes a commitment to set up a fund for new concerts and other innovative events at the arena.
Ziggo Dome is located just along the road from the Johan Cruijff ArenA, the home of Eredivisie football club Ajax, which Ziggo is also a sponsor of.
Ziggo Dome’s commercial director Danny Damman said: “Back when we were choosing a main sponsor, we were looking for someone who strives for the ultimate customer experience, just like we do. And that certainly describes Ziggo.
“We are now celebrating our tenth year together. During those years, we not only celebrated musical hits but also brought people together from very different backgrounds. For us, Ziggo is more than just a sponsor: they’re a partner who makes it possible for us and our renters to reach a large number of music lovers.
“Not just in person through concerts in the Ziggo Dome but also through Ziggo TV channels, such as the Suzan & Freek concert that was broadcast on Channel 13. We look forward to continuing our shared growth in the years ahead.”
Marcel de Groot, consumer market executive director at VodafoneZiggo, added: “We are happy that, together with the Ziggo Dome, we will be able to keep making connections for the next ten years. A visit to the Ziggo Dome is, and will continue to be, an unforgettable experience.
“The partnership fits with our broad selection of entertainment and gives us the opportunity to offer loyal customers even more rewards. By expanding our Priority loyalty programme, among other things, we are able to make unique events possible and to offer our customers an even greater experience.”