English League One football club Forest Green Rovers has signed a stadium naming-rights partnership with mobility app Bolt.
As part of the agreement, the club’s home stadium, The New Lawn, will be officially known as The Bolt New Lawn.
Bolt, which seeks to provide better alternatives for every-use cars, has a presence in over 45 countries. Its partnership with Forest Green will provide fans with access to the company’s network of rides across the UK.
Bolt will also work with Forest Green on other projects to benefit the local community in Nailsworth.
The New Lawn was previously sponsored by Fully Charged, a YouTube channel dedicated to clean energy and electric vehicles. Fully Charged acquired naming rights to the stadium after Forest Green launched a contest to find a company that “advanced the environmental cause”.
Before Fully Charged assumed the rights, the stadium was sponsored by drinks manufacturer Innocent.
Dale Vince, chairman at Forest Green, said: “How we all travel is one of the big three things we need to change to get to net zero and avoid the worst of the climate crisis. Bolt are doing some really important innovation in this space, I’m happy to welcome them to the FGR family and look forward to working with them.”
Josh Ryan, country manager of UK rides at Bolt, added: “We’re really proud to become part of the FGR family, and appreciate the warm welcome from Dale and the club. The team, club and fans have been nothing short of inspirational on and off the pitch – we just had to be a part of it.
“They’ve shown how approaching things a little differently can lead to big change for the better of the environment. We’re on a mission to do the same for urban travel by developing a full range of alternative options to owning a car. We’re looking forward to seeing everyone at the Bolt New Lawn in the new season.”
Forest Green claims to be the greenest football club in the world. In January, green energy company Ecotricity revealed revised plans for its Eco Park development, with the stadium slated to serve as the new home of Forest Green.
The 5,000-seat stadium, which will be made entirely of wood, will be built next to Junction 13 of the M5 motorway in Gloucestershire. The stadium was approved in December 2019 and the revised plan includes the use of land on both sides of the A419 to include a green tech business park.
Image: Steve Daniels/CC BY-SA 2.0/Edited for size