French Top 14 rugby union club Stade Français has entered into a six-year partnership with international sports marketing agency Sportfive, with the agreement to cover stadium hospitality, corporate ticketing, sponsorship and the growth of business-to-business revenues.
The Paris-based club will benefit from an integrated sponsorship and hospitality sales team courtesy of Sportfive. The first stage of the exclusive partnership will feature the opening of a new hospitality lounge at the Stade Jean-Bouin during the upcoming season.
Sportfive will seek to enhance Stade Français’ commercial rights portfolio and develop more income from hospitality services and corporate ticketing. Sportfive’s central team in the Boulogne-Billancourt area of Paris will support the club for the duration of the partnership.
Thomas Lombard, managing director of Stade Français, said: “Stade Français Paris is delighted to integrate Sportfive into its driving forces to help it achieve its ambitious objectives.
“An international leader in sports marketing and a pioneer in sports sponsorship, Sportfive will enable us to provide our partners and our Business Club with support and assistance commensurate with the challenges of their brands. This collaboration reflects the ambitions of Stade Français Paris to become, in the coming years, one of the major players in the world of sport business, ready to meet the challenges of the future.”
Laurent Moretti, managing director of Sportfive in France, added: “Stade Français Paris is a historic and major rugby club with a unique identity, which we have already immersed ourselves in to build the club’s new commercial offers and on which we will rely to grow Stade Français Paris in France and internationally. The proximity of our two offices is a real asset for day-to-day work. We are all very enthusiastic about the idea of working closely with the club.”
Sportfive recently partnered with the Los Angeles Dodgers to help the Major League Baseball team secure a major stadium presenting partner deal.