Tech Stack: Nissan Stadium, Blackpool, Satisfi Labs and more

Our weekly tech round-up from the stadium and arena sector…

Zippin has partnered with Nissan Stadium, home of the NFL’s Tennessee Titans, to fit five of its checkout-free stores at the venue.

The stores will launch in time for the Titans’ pre-season games this summer and will be operated by Levy and Legends. The stores are designed to eliminate checkout lines and cut the time it takes to get through concessions from an average of 20 minutes to as little as 20 seconds.

Nissan Stadium’s stores will be available for other entertainment and sporting events, including WWE wrestling and music concerts. Zippin also has a partnership with NRG Stadium, home of the Houston Texans.

Championship football club Blackpool has entered into a partnership with digital stadium specialist ADI.

As part of the deal, Blackpool’s Bloomfield Road stadium will be fitted with a new digiBOARD digital perimeter system ahead of the new season. Over 250 metres of ADI’s new MTD digiBOARD product will be installed around the three camera-facing sides of the stadium.

The new system will feature an additional crowd-facing ribbon on the rear. The agreement also names ADI as Blackpool’s official digital display partner, with the company to provide technicians on-site for each match.

Integrated payments and commerce technology provider Shift4 has partnered with the NFL’s New Orleans Saints and the NBA’s New Orleans Pelicans.

Shift4 becomes the official payment solutions provider of the two teams and will process payments for all Saints and Pelicans ticketing transactions through an integration with SeatGeek.

Head to our sister site TheTicketingBusiness.com for full details.

Conversational AI platform Satisfi Labs has announced the launch of Bridge, a new workplace to provide enhanced live escalation solutions for large live-agent teams.

The workspace enables live reps to intervene in AI conversations and assign inquiries back to an AI assistant. Satisfi Labs’ proprietary natural language processor conversations can be escalated with intent-based touring, sending conversations to the correct team.

Satisfi Labs holds partnerships with the likes of NASCAR, Major League Baseball and AEG.

Premiership club Bath Rugby will use Ticketmaster’s 3D Virtual Venue technology to offer fans a life-like view of seats at the Recreation Ground.

Virtual Venue is a fully integrated purchase experience and will assist Bath fans on making a decision when buying a ticket on any device.

The technology will allow Bath Rugby fans to digitally preview 360-degree views and sight-lines, with real-time availability of tickets. Fans can also compare sections at the club’s ground before deciding on which seats to purchase.

Head to TheTicketingBusiness.com for more info.