EngageRM builds NBA portfolio with Bucks deal

Sports and entertainment business technology services provider EngageRM has expanded its presence in the US marketplace by agreeing a five-year partnership with NBA basketball franchise the Milwaukee Bucks.

Under the agreement, the Bucks will utilise EngageRM’s data-driven platform to optimise day-to-day operations and enhance opportunities to interact and engage with its fan base.

EngageRM’s platform will support the Bucks across a range of areas, including premium sales and ticketing, bookings, partnerships sales and management, event bookings, guest experience and customer services management.

The platform will also support the Bucks’ community programs, asset and product management, and ticketing and fundraising capabilities, with EngageRM also set to host online portals on behalf of the franchise.

Through business automation, data analytics and CRM functionality, the native application of the EngageRM solution will seek to enhance capability and connect datapoints across the organisation within a centralised, single platform that is powered by Microsoft Dynamics 365.

Milwaukee Bucks chief technology and strategy officer, Robert Cordova, said: “The capabilities and power of the platform are significant, and we’re looking forward to seeing how we can continually improve and push the boundaries of fan engagement and operations together with EngageRM.”

The partnership not only significantly expands EngageRM’s presence in the US, but also within the NBA where the Melbourne-based company already has relationships with the L.A. Clippers and L.A. Lakers.

Nick Zanotto, vice-president of North America development at EngageRM, said: “The Bucks took the world by storm with their NBA Championship in 2021 and have become a dominant force in the NBA. The passion of their fans is well known across the world.

“We are truly excited to be working with Robert and the team to support the franchise’s efforts to enhance audience engagement, drive operational improvements and build on the success that has already been achieved.

“This will be a true partnership that utilises our dynamic platform to enhance the franchise’s operations and fan engagement.”

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