English Premier League club Everton has revealed plans to offer a “revolutionary re-set” of traditional football hospitality at its new stadium.
Everton has today (Wednesday) introduced ‘ALL’ as the concept for its hospitality offering at its future home at Bramley-Moore Dock in Liverpool. ALL will bring together the bars, restaurants and experiences that will be available at the 52,888-seat Everton Stadium.
Everton said: “An incredibly wide choice of social spaces will be available at ‘ALL’ for fans to choose from, providing the opportunity to tailor a very personalised matchday, with a focus on what will make Everton Stadium so special – people and connection.”
Today’s announcement aims to provide an initial introduction to what is planned. TheStadiumBusiness.com understands that Everton is preparing the way to introduce fans to a concept that will be totally different to the traditional hospitality offering provided at the club’s current home, Goodison Park.
Increased informality is being promised for fans, who will have the flexibility to choose between the likes of sports bars, restaurants and fine dining for the matchday experience.
Everton said: “Guided by a clear understanding that social gatherings and group rituals are a vital part of every fan’s matchday – ‘ALL’ provides bars, restaurants and experiences that will act as a hub to create more treasured memories.”
As the Everton Stadium project enters the second year of its build phase, the club said further details introducing the first range of ‘ALL’ experiences will be revealed soon.
Fan engagement and consultation, including surveys and focus groups, will continue as the stadium project progresses. These will provide additional insight in shaping the new experiences, as the visuals that will be shared in the weeks and months ahead take physical shape.
Everton in April appointed Laing O’Rourke as the construction partner that will complete the development of the new stadium, which is scheduled to open in 2024. In March, Everton maintained its full commitment to the construction of its new home after the club posted losses of more than £100m (€119.6m/$121.2m) for the third consecutive year.
Everton in February commissioned venue specialist Forward Associates to create new fan experiences at its new stadium. Forward Associates will work with Everton to design match-day hospitality packages and experiences.
Image: Everton FC