Waitr, the online ordering technology platform, has expanded its presence in the NFL by partnering with the New Orleans Saints.
As part of the deal, Waitr, which will soon rebrand as ASAP, will bring in-stadium ordering to the Saints’ Caesars Superdome stadium.
Fans in select sections at the Superdome will be able to order food and beverages straight from their phones using the new ASAP app for all Saints home games.
Supporters will be required to scan QR codes in the concourse or download the ASAP app, and they will then be alerted when their order is ready for pick-up. ASAP platform brand ambassadors will be stationed throughout the Superdome to educate fans on mobile ordering.
The mobile-ordering experience for Saints games also serves as an introduction of the new ASAP brand name for New Orleans, which was among the first cities served when Waitr originally launched in Louisiana in 2015.
Carl Grimstad, chief executive and chairman of Waitr Holdings Inc., said: “We’re excited to provide this unique stadium experience for some of the best fans in the NFL. Our proprietary in-stadium ordering technology provides what we consider an essential service, because it allows Saints fans to skip the concession lines and pick up their order without missing any of the game action.”
The Saints deal has been signed after Waitr last week partnered with the NFL’s New York Giants and New York Jets, which play at MetLife Stadium.
That five-year deal named Waitr as the exclusive mobile ordering platform at MetLife Stadium. Jets and Giants fans can use the ASAP platform to place mobile orders through team apps, with the deal also covering other events at MetLife Stadium.
In recent weeks, Waitr has been revealing its company-wide rebrand as the business transitions to a broader ‘deliver anything ASAP’ model. In the coming weeks, the company will relaunch as ASAP, expanding its on-demand service to offer same-day delivery of a wide variety of items such as food, alcohol, apparel, luxury, sporting goods, auto parts and electrical products.