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Hibernian unveils Easter Road upgrades

Scottish Premiership football club Hibernian has revealed details of several upgrades to Easter Road for the new season.

The number of hospitality areas at the stadium has increased from two to six, including the Albion Bar for fans seated anywhere in the ground.

Hibernian partnered with caterer Elior last month and the club said the deal will enable it to provide “one of the best hospitality experiences in Scotland” within the new West Stand areas and general admission kiosks and concourses.

Easter Road’s static advertising boards have also been replaced by electric LED advertising boards, which Hibernian said will increase the club’s commercial assets. The screens will improve the stadium’s match-day messaging and drive the pre-match atmosphere.

Other upgrades include installing TVs around the Easter Road concourses, relaying the astro turf around the pitch with two club crests either side of the dugouts, and the introduction of a new click-and-collect food delivery service for disabled supporters.

Hibernian chief executive Ben Kensell said: “There’s been a lot of projects over the summer as we look to develop the club and improve the match-day experience for our supporters.

“The insight and information gained from the supporter survey was really valuable for us and we were able to use that as we looked to make noticeable changes to the stadium.

“Alongside improving the match-day experience and developing the stadium, all these improvements will grow our club-controlled income, which in turn will benefit the first team as all money generated goes into making us more competitive on the pitch.”

The upgrades were showcased for the first time yesterday (Sunday) as Easter Road hosted Hibernian’s first home game of the season against Edinburgh rival Hearts. The match finished 1-1 after Hibernian scored an injury-time equaliser.

Image: Geni/CC BY-SA 4.0/Edited for size