Madison Square Garden signs sustainability-focused deal with Voltus

Voltus, a software platform connecting distributed energy resources to electricity markets, has been unveiled as an official partner of New York’s Madison Square Garden arena.

As part of the agreement, Voltus will work with the arena to implement demand-response services and identify and execute energy reduction initiatives during peak energy usage periods and grid stress.

Voltus will benefit from significant marketing exposure and branding on the digital boards outside of Madison Square Garden. The company also becomes a member of the Madison Square Garden Marketing Partnerships ‘Bridge-to-Business Council’, which features a select number of marketing partners geared at facilitating business-to-business relationships with one another.

Voltus agreed the deal with the arena’s parent company, Madison Square Garden Entertainment.

Ron Skotarczak, executive vice-president and chief sales and marketing officer at MSG Entertainment, said: “This partnership with Voltus will have a tremendous impact on the day-to-day operations at Madison Square Garden, for both our sports and entertainment events.

“Our partnership allows us to help New York’s electricity grid by conserving and shifting energy at the times when it’s most needed. We welcome Voltus to our ever-growing marketing partnership family and are grateful for the technology they will contribute to The Garden.”

Gregg Dixon, chief executive of Voltus, added: “It’s a privilege to help Madison Square Garden support their community and grid by using the Voltus platform to harness the power of its distributed energy resources.

“Using our technology and expertise, MSG will be able to monetise its flexibility. It’s a win-win-win for the city’s leader in sports and entertainment.”

Madison Square Garden serves as the home of the NBA’s New York Knicks and the NHL’s New York Rangers, as well as hosting various other sporting and music events throughout the year.

Image: Seth Hoffman on Unsplash