Tech Stack: Commanders, Ipswich, Allianz Parque and more

Our weekly tech round-up from the stadium and arena sector…

Mobile ordering app Cheq has signed a partnership with the Washington Commanders ahead of the 2022 NFL season.

The deal will result in the installation of express self-service kiosks at select locations throughout FedExField, reducing the time fans spend waiting in lines. Approximately five of the busiest concession stands at the stadium will be converted to facilitate express kiosk ordering on Cheq.

Ryan Moreland, the Commanders’ chief partnership officer, said: “We are committed to leveraging innovative fan-facing technology throughout FedExField to ensure we provide fans with a best-in-class gameday experience. This partnership with Cheq provides our fans with easier, faster access to incredible food vendors at the stadium with reduced wait times, providing fans more time to enjoy the game and cheer on the Burgundy & Gold.”

Cheq entered the sports sector last summer by partnering with the Miami Marlins Major League baseball team. The multi-year deal saw the Marlins become the first professional sports team to implement Cheq’s mobile payment app at its home stadium.

English League One football club Ipswich Town has signed a stadium hardware and content partnership with digital stadium supplier ADI.tv.

The deal will provide Ipswich with a fully-manned solution, with technicians on-site for each match. Content will be created by ADI’s Studios team, then managed and delivered direct from ADI via Live Venue, ADI’s nationwide broadcast fibre network used to manage the digital content match-day operations for over 30 clubs.

The partnership is designed to enhance the match-day experience for fans at Portman Road, while creating a coordinated stadium-wide digital platform to attract and maximise value from commercial partners. Ipswich has chosen a 640mm digiBoard system with a 10mm pixel pitch, and 240 linear metres covering all three sides of the broadcast camera arc.

English Premiership rugby union team Leicester Tigers has entered into a partnership with local music licensing company PPL PRS Limited to enhance the match-day experience for fans.

As Leicester’s official music partner, PPL PRS will complement the club’s ‘Turn up the Noise’ campaign. The deal will also enable fans to create playlists which can be shared on social media and on the stadium screens.

Allianz Parque, home of Brazilian football club Palmeiras, yesterday (Wednesday) debuted a new LED system as part of its relationship with lighting company Signify.

Palmeiras is the first club in Brazil to debut the lighting system, which is also used at Bayern Munich’s Allianz Arena and Juventus’ Allianz Stadium. The system features 180 Philips LED luminaries and is expected to decrease Allianz Parque’s energy consumption by up to 73%.

GoTab, a leading restaurant commerce platform, has announced new capabilities that enable stadiums and other locations to automate vendor payouts while enabling a streamlined ordering and payment experience for guests.

Vendors will receive individualised control of menu management and reporting, as well as direct payouts, including taxes and tips, on a daily basis. GoTab creates a unified QR code ordering experience for active vendors within a parent location.

Vendors at a stadium will have access to their own dashboard and create their personalised menu featuring available food offerings or retail products, which is shared with the parent location. Guests can scan and order from a single QR code, with orders then routed to the respective vendor’s kitchen display system and/or printer for fulfilment.

Mobile ordering app Ordr has announced its latest integration partnership with SpotOn, a software and payment company that holds partnerships with the home stadiums of the New York Yankees and Los Angeles Dodgers, among others.

The partnership between Ordr and SpotOn will begin in Minor League Baseball with the Gwinnett Stripers.