Experiential media and immersive technology company Cosm has announced plans to open its first public venue at Hollywood Park, the 300-acre sports and entertainment destination that is home to SoFi Stadium in Inglewood, California.
Cosm said the forthcoming location will be the first venue of its kind to “bring entertainment to life” by utilising its domed and compound curved LED technology. The venue has been designed by HKS and construction work will begin in the autumn.
Guests will be able to directly experience immersive content through the company’s proprietary technology, which is designed to bridge the gap between virtual and physical realities.
The Cosm venue will form part of Hollywood Park’s retail district and will feature a 26.6-metre diameter LED dome in a 65,000-square-foot facility that can hold up to 1,700 guests. Programming at the venue will include live sports and entertainment, experiential events and content, immersive art, music and more.
Jason Gannon, managing director of SoFi Stadium and Hollywood Park, said: “We look forward to Hollywood Park being the home of Cosm’s first venue. Their modern venue design and immersive LED technology will create a one-of-a-kind entertainment offering for our guests and our community.
“Integrating dynamic companies like Cosm into Hollywood Park’s retail space furthers our goal to create a tenant mix that is not only unique to Hollywood Park, but also delivers extraordinary experiences for our community.”
Jeb Terry, Cosm’s chief executive and president, added: “We’re redefining the way the world experiences content and up-levelling fandom by opening our first Cosm venue in the centre of the entertainment capital of the world.
“For decades, we’ve powered some of the most iconic and entertaining experiences for our partners around the globe. Now, we’re powering our own. Cosm isn’t just a place, it’s a feeling. It’s the energy of the crowd, the exhilaration of sitting courtside at the biggest sporting events, the thrill of standing front row at your dream concert, the intensity of being enveloped in immersive environments that you have to experience to believe. Cosm is bringing that to life – first in Los Angeles, then around the world.”
As well as SoFi Stadium, which serves as the home of the NFL’s Los Angeles Rams and Chargers, Hollywood Park features YouTube Theater, a 6,000-seat performance venue.
When complete, Hollywood Park will include up to five million square feet of creative office space, a retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 new residences. Outdoor-oriented districts will border a six-acre artificial lake while being interlaced with 25 acres of tree-lined public parks and open space.
The first phase of the retail district will total 500,000 square feet, with 320,000 square feet scheduled to open next spring.