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Features

Silverstone to host fan experience showcase

Silverstone, the home of Formula 1 and MotoGP’s British Grands Prix, is set to host an event that it is claimed will showcase how sporting venues can enhance the fan experience in the years to come.

This year’s staging of The Classic, which is dubbed the world’s biggest celebration of motor racing history, will see Silverstone team up with technology company Xpertnest on August 26-28.

Organisers say the futuristic showcase will explore the full potential of new 5G technologies to offer both festival visitors, and fans further afield, an immersive experience.

The event will be captured on high-tech 360-degree cameras centrally positioned in Silverstone’s paddocks throughout the weekend. Then, via a portable full 5G network, live real time footage will be accessible exclusively at an activation area at the heart of The Classic, and globally via mobile phone or handheld devices via an app.

As well as being able to access this enriched footage via their mobile phones, on-site visitors to The Classic will be offered an even more immersive experience via virtual reality headsets.

“We are excited to be piloting this ground-breaking new technology at The Classic,” said Nick Wigley, CEO of The Classic promoter Goose Live Events. “There’s no doubt the huge advances of 5G technology have the potential to transform spectator experiences and where better than Silverstone to be exploring what the future has to offer.

“Whether sitting in a trackside grandstand or at home on sofas, all those accessing the footage on their mobile phones via the app will be treated to a front row seat as the grids of iconic cars head out onto the famous Silverstone Grand Prix circuit.

“What’s more they will be able to enjoy different perspectives simply by moving their phones. It’s going to provide a totally new dimension.”