Scottish Professional Football League club Greenock Morton has announced a record naming-rights partnership with Dalrada Technology UK.
The second-tier team’s 11,500-capacity home stadium, which dates back to the 1870s, will now be called Cappielow Park supported by Dalrada Technology UK through the partnership with Morton Club Together (MCT) and the Livingston-based software services provider.
In addition to financial investment, the partnership will also give the club access to the infrastructure and resources of Dalrada. This will take the form of expertise in energy management, sustainability, fan experience and fan engagement.
Sam Robinson, MCT director, said: “As a community club, it is important for us to establish partnerships with values-driven organisations.
“The initial MCT contact with Dalrada was based on a desire to reduce our carbon footprint and we will explore opportunities to utilise Dalrada technology to achieve this. As the conversation developed, we established that there was a common desire to see football as a platform for good to support social inclusion.”
Greenock Morton finance director Michael Harkins said: “We are absolutely delighted to be announcing our new partnership with Dalrada Technology.
“It has been no secret that funds have been tight at the club and we have been working hard to generate new income. This partnership is a significant financial one for Greenock Morton, and alongside the continued support of the amazing MCT membership, is one that gives us a really strong foundation to build from.”
Bill Bonar, Dalrada’s chief executive (Europe), said: “Dalrada Technology look forward to working with the club to reduce their carbon emissions, and reduce their energy costs, by utilising Dalrada’s technology and experience in the energy services market.
“We will also be working with the club to modernise their offerings, in terms of team and supporters’ apps, social media and marketing, and working with the club to give back to the community that has supported them for almost 150 years. We are excited for the future of the club, our partnership, and hope to expand the relationship in the future.”
As part of the new partnership, Dalrada representative Ross Gourdie has been appointed to the club’s board of directors.
Image: Greenock Morton
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