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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: Hibernian, Mercedes-Benz Stadium and more

Our weekly tech round-up from the stadium and arena sector…

Sports LED supplier ADI has installed a new UEFA-compliant digiBOARD perimeter system at Easter Road, home of Scottish Premiership football club Hibernian.

The system runs around the three camera-facing sides of the stadium. ADI has also fitted a new internal screen in the reception area of Easter Road.

ADI has been working with Hibernian since September 2021 and provides specialist technicians on-site for each match. The new perimeter LED system, which runs alongside the large LED screens and scoreboards ADI installed last year, is designed to offer maximum brand exposure for club partners.

BarTrack, an inventory management and data technology company, has entered into a partnership with Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and Major League Soccer’s Atlanta United, to monitor draft lines, reduce waste, and enhance the beverage experience.

As part of the deal, BarTrack will help staff support the stadium’s beer draft system, which includes more than 1,200 taps. Since installing BarTrack’s system, Mercedes-Benz Stadium has seen an increased keg yield of over 10% at select events and an average of 10 additional pints poured per keg.

The monitoring system produces detailed, real-time reports on flow and keg levels, line temperature, pressure, cooler health, line cleanliness and more.

The Kraft Group, the holding company for the NFL’s New England Patriots, Major League Soccer’s New England Revolution and Gillette Stadium, has partnered with Dell Technologies to create a more data-driven, immersive and secure experience for fans.

The partnership is focused on delivering engaging game-day experiences at Gillette Stadium and taking a proactive approach to physical security. Fans will be able to use their mobile devices to be guided to open parking spots and their seats, as well as order concessions.

Dell Technologies will also provide a real-time view of security throughout the stadium, continuously analyse the venue’s Wi-Fi network, and provide analytics to help concession stands run more efficiently.

Lighting company Signify has fitted its connected Interact Sports system at the 55,000-capacity DY Patil Sports Stadium in Navi Mumbai, India.

Signify has installed 408 Philips SportsStar LED luminaires in the stadium, with each being fitted with its DMX networking control system. This will enable the stadium to instantly switch on the luminaires to 100% output or dim them to create light shows during match breaks.

DY Patil Sports Stadium is used to host cricket and football matches. Signify has experience of working with major stadiums in India having fitted a lighting solution at the Narendra Modi Stadium in Ahmedabad.

Sports data company Rapsodo has announced the launch of Rapsodo Stadium, its first device designed to provide live, in-game data for baseball and softball teams.

The product is already being used by the American Association of Professional Baseball (AAPB), a Major League Baseball partner league which features 12 teams. With the launch of the new product, AAPB has expanded its partnership into a new three-year agreement to make Rapsodo its exclusive provider of in-game data.

The new Rapsodo Stadium product works by placing two dual-stereo camera systems across the field to track 100% of the ball flight. The device will capture the full 3D rotation of the ball, as well as provide revolutionary seam orientation for the first time.