TMRW Sports spells out stadium golf vision

TMRW Sports, a new company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley, has announced the launch of TGL, a new tech-focused golf league that will feature events at custom-built venues.

TMRW Sports has launched TGL in partnership with the PGA Tour, with the competition being billed as a first-of-its-kind experience for golf.

TGL will showcase team matches combining advanced technology and live action from a custom-built venue in primetime on Monday nights, complementing the schedule of the PGA Tour, whose events typically run from Thursday to Sunday.

Details of the TGL venues have not yet been confirmed. Additional partners and investors, as well as early projects in the TMRW Sports pipeline, will be announced soon.

Woods and McIlroy are the first two golfers to commit to competing in TGL, with the inaugural season to begin in January 2024. The league will feature six teams of three PGA Tour players, with the “tech-infused” venue to be enabled by a data-rich, virtual course.

TGL is also set to incorporate a “high-energy” greenside fan experience with every shot live within a two-hour primetime televised match. A total of 15 regular-season Monday-night matches are planned, followed by semi-finals and finals matches.

Woods said: “TGL is the next evolution within professional golf, and I am committed to helping lead it into the future. Embracing technology to create this unique environment gives us the ability to move our sport into primetime on a consistent basis alongside so many of sports’ biggest events.

“As a big sports fan myself, I’m excited about blending golf with technology and team elements common in other sports. We all know what it’s like to be in a football stadium or a basketball arena where you can watch every play, every minute of action unfold right in front of you. It’s something that inherently isn’t possible in traditional golf – and an aspect of TGL that will set it apart and appeal to a new generation of fans.”

McIlroy added: “I have the utmost respect for the game of golf, and the TGL, while rooted in the traditions of the game, is taking a bold step into the increasingly tech-fuelled future of sports.

“TGL will tap into the appeal of team golf within an exciting, fan-friendly environment, comparable to sitting courtside at an NBA game. TGL will widen the appeal of golf to younger and more diverse fans and serve as another avenue to introduce people to the game I love.”

PGA Tour commissioner Jay Monahan said: “The Tour has been committed to aligning our athletes with innovative technology and this initiative combines that vision with a unique golf atmosphere. A primetime experience featuring PGA Tour players will help attract a broader audience to our sport and the world’s greatest players.”

TGL has been launched as the PGA Tour looks to counter the rise of the Saudi Arabia-backed LIV Golf series, which has already attracted major winners such as Dustin Johnson, Brooks Koepka and Phil Mickelson.

Image: TMRW Sports