Tech Stack: Saracens, SpotOn and more

Our weekly tech round-up from the stadium and arena sector…

English Premiership rugby union club Saracens has signed a new multi-year partnership with stadium technology specialist ADI.

As part of the deal, ADI will become Saracens’ exclusive big screen supplier. ADI has previously provided mobile LED screens for Saracens as part of a relationship that stretches back to 2015.

The new partnership commences ahead of the 2022-23 Premiership season, with ADI to work closely with Saracens to refurbish the two existing iCONIC LED screens at StoneX Stadium. One of the new screens will be fully operational for Saracens’ opening pre-season friendly against Ampthill on Saturday.

SpotOn, a software and payments provider, has been selected as the point-of-sale provider for concessions at 37 stadiums across the NFL and NCAA, including the homes of the Denver Broncos, New York Giants and Jets, and the Louisiana State University Tigers.

SpotOn’s omnichannel platform is designed to reduce congestion and speed up turnaround time by letting fans order from their seats, suites or anywhere inside the stadium. Venue operators can also enable mobile wallet payments, loaded tickets, loyalty and member benefit discounts with SpotOn’s partner integration ecosystem.

According to SpotOn, the technology is used by 60% of major-league sports franchises. The technology can be tailored to suit each venue’s unique needs.

ASAP, the on-demand delivery brand for Waitr Holdings, has signed a partnership with the University of Alabama to bring in-stadium ordering to Bryant-Denny Stadium.

Fans will be able to order food and beverages from their phones via the ASAP app, with the new agreement to include beer and wine as pick-up options. ASAP’s deal with the University of Alabama follows recent partnerships with the New York Jets and Giants, as well as the New Orleans Saints.

The Alabama deal also includes ASAP branding opportunities throughout Bryant-Denny Stadium. The venue’s video board, in-stadium LED and other signage will promote ASAP mobile ordering, with the concession areas to clearly identify pick-up sites.

Weapons detection security screening firm Evolv Technology has entered into a partnership with FirstEnergy Stadium, home of the NFL’s Cleveland Browns.

As part of the deal, FirstEnergy Stadium will use Evolv’s systems, data and analytics to enhance public safety at the venue.

Check out our story from earlier in the week for full details.