Web3 software solutions company Chain has entered into a partnership with Kraft Sports + Entertainment, the parent company of the NFL’s New England Patriots, Major League Soccer’s New England Revolution, and Gillette Stadium.
The deal names Chain as the official blockchain and Web3 sponsor of the three properties, as well as the Patriot Place complex next to Gillette Stadium.
As part of the agreement, Chain will work with Kraft Sports + Entertainment to explore ways of developing state-of-the-art Web3 experiences, while utilising the company’s suite of products and services.
Chain will help Gillette Stadium provide “one-of-a-kind experiences” in the Web3 space and highlight the possibilities of merging physical and digital initiatives for fans.
Deepak Thapliyal, Web3 entrepreneur and chief executive of Chain, said: “We are proud to partner with Kraft Sports + Entertainment to envision the future for Gillette Stadium, the New England Patriots and New England Revolution.
“Our team is excited to help Kraft Sports + Entertainment build cutting-edge experiences for stadium visitors utilising Chain’s proprietary blockchain technology.”
Murray Kohl, vice-president of sales for Kraft Sports + Entertainment, added: “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation.
“From being the first pro sports team with a website and creating the first nightly internet show, to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans.”