People on the move: Two Circles, NFL and more

Featured image credit: Two Circles/StubHub International

Heather Reading has joined sports marketing and data technology company Two Circles to strengthen its global ticketing operation.

Reading (pictured left) has nearly 15 years of experience in the sports events sector and served as marketing manager for the London 2012 Olympic and Paralympic Games, and head of marketing for the 2017 World Athletics Championships.

She most recently led the delivery of the ticketing strategy for the UEFA Women’s Euro 2022 in England, which sold 575,000 tickets. At Two Circles, she will take on the new role of ticketing lead.

Premium experiences company Legends has appointed Victoria Hawksley as senior vice-president of international retail for its global merchandise division.

Hawksley joined Legends in January 2020 as vice-president of international retail and has overseen new partnerships with the 2023 Rugby World Cup, the European Tour, and the 2023 and 2027 Ryder Cups, as well as record merchandise sales across all channels for Real Madrid.

In her new position, she will continue to oversee all merchandise strategy and operations for Legends outside the US. Prior to joining Legends, Hawksley spent 14 years with Tottenham Hotspur, rising to the role of head of retail and visitor attractions.

The NFL American football league has appointed Claire Parnell as senior director of international communications.

Parnell will be responsible for communications in key overseas markets, helping grow audiences, deepen fan engagement and elevate key NFL events, products, programmes and initiatives.

Parnell previously spent nine years at Nike in European and UK director roles, and most recently served as director of marketing and communications for England Netball. In her new role, she will be based at the NFL offices in London and report to Alex Riethmiller, vice-president of communications at the NFL.

Ticket exchange and resale company StubHub International has appointed Dan Mucha as its new chief executive.

Mucha (pictured right) joins from Photobox Group, an online personalisation business, where he was chief executive. He previously held senior operating roles at Amazon and MSNBC and was a consultant at McKinsey & Company earlier in his career.

English rugby league club Hull Kingston Rovers has appointed Craig Franklin as its chief operating officer.

Franklin joined the club as its marketing manager and more recently oversaw communication and commercial operations. As part of the wider remit of chief operating officer, he will also oversee match-day operations.

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it in our next round-up.