Global technology company HCLTech has agreed a deal to sponsor MetLife Stadium and its two NFL tenants, the New York Jets and New York Giants.
HCLTech becomes an official cornerstone partner of MetLife Stadium, as well as the official digital transformation partner of the venue and the two teams.
The agreement is designed to make MetLife Stadium the most technologically advanced venue in the US, while providing enhanced guest experiences.
As part of the deal, MetLife Stadium, the Jets and the Giants will benefit from HCLTech’s experience in platform-driven business transformation. The partnership will look to elevate experiences for fans both inside and outside of the stadium through immersive, real-time digital engagement.
C Vijayakumar, chief executive and managing director of HCLTech, said: “Fostering digital transformation and advancement is a critical component of our mission to supercharge progress. Our partnership with MetLife Stadium, alongside the Jets and Giants, represents an incredible opportunity for HCLTech to help them reimagine fan engagement and create digital experiences on a massive scale.
“Taking on the role of official digital transformation partner for MetLife Stadium, we are excited to enable MetLife Stadium to execute on their mission and look forward to driving a sports and entertainment experience for the digital age.”
Ron VanDeVeen, president and chief executive of MetLife Stadium, added: “Creating a memorable, positive experience for everyone who comes to MetLife Stadium is a critical part of our mission.
“HCLTech brings a deep level of knowledge and understanding when it comes to building an effective digital experience. In selecting a technology partner, HCLTech was a clear choice for us to help MetLife Stadium stand out as a leader in fan experience well into the future.”
The sponsorship search was overseen by Excel Sports Management’s properties division.