RFU taps Pozitive Energy as new sponsor

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England’s Rugby Football Union has entered into a long-term partnership with B2B energy supplier Pozitive Energy.

As part of the agreement, Pozitive Energy will offer its expertise and guidance to Twickenham Stadium and grassroots clubs during a period of energy price challenges.

Positive Energy will create case studies offering innovative technology capabilities for measuring energy output, providing tariffs based on energy profile, energy storage solutions and electric vehicle charging stations while enabling cost management and a reduction in carbon emissions.

Rob Grenville-Jones, the RFU’s commercial partnerships director, said: “At a time of rising energy costs, we are pleased to be working with an innovative, technology-focused company that can provide the RFU and our member clubs with guidance and analysis on cost management and tailor-make packages based on need. 

“The Pozitive Energy team’s passion for the sport, through their involvement and volunteer work at a club local to their Colchester headquarters, shines through and we are delighted to have them on board as a partner.”

Steve Daniels, Pozitive Energy’s chief sales officer and co-founder, added: “We are absolutely delighted to enter into this long-term partnership with the RFU. Having personally played rugby all my life, now coaching a youth side and being part of a club committee, I fully understand the pressures clubs are under to reduce costs wherever possible and also to reduce the administrative burden for its volunteers. Everyone at Pozitive is looking forward to working with the RFU and grassroots clubs in order to achieve this goal.”

Pozitive Energy is already involved in rugby through its supply of energy to eight of the RFU’s artificial grass-pitch venues, as well as a long-standing partnership with local club Mersea Island RFC.