Los Angeles’ Crypto.com Arena has become the latest major venue to incorporate Amazon’s frictionless Just Walk Out technology.
Two new grab and go locations in the shape of Bud Light Seltzer Market and the Michelob Ultra Market, have opened on the main concourse of the home of the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks, between sections 105 and 108.
Debuting in time for NHL and NBA preseason games, the new stores are designed to make the in-arena food and beverage experience more efficient while cutting wait times so fans can get back to the action faster.
To enter the stores, guests insert their credit card at the entry gates and start shopping. As they select food and beverages, Amazon’s Just Walk Out technology determines what they take from, or return to, the shelves. After they exit, the credit card they inserted at the entry gate will be charged for the items they took.
The Just Walk Out technology-enabled locations will sell beer, wine, seltzers, ready-to-drink cocktails, soft drinks, coffee, water and other select food and beverage items. Guests purchasing alcohol will be required to show their ID to a store attendant for age verification.
Crypto.com Arena owner and operator AEG, and hospitality partner Levy, have collaborated with Amazon to roll out the new outlets. “Crypto.com Arena has been an incredible partner for years, and since the beginning we’ve shared the vision of a venue that continuously raises the bar for world-class hospitality,” said Andy Lansing, CEO of Levy.
“Today, ‘world-class’ means creating opportunities for fans to completely control their experience. That is exactly the reason these checkout-free experiences are so powerful. They take lines out of the equation and give fans the ability to access food and beverage on their own terms.”
The Crypto.com Arena launch comes after Texas A&M University’s Kyle Field last month became the first college sports venue to debut Amazon’s Just Walk Out technology.
“Los Angeles fans who visit the iconic Crypto.com Arena are accustomed to being treated to the finest entertainment experience imaginable, and we’re proud to elevate that experience with the opening of new stores powered by Amazon’s Just Walk Out technology,” said Dilip Kumar, vice-president of AWS Applications.
“Our technology enables fast and frictionless shopping, so we’re excited to help fans in Crypto.com Arena get their refreshments quickly and get right back to the action.”