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Fan Experience

Pistons and Jazz introduce fan experience offerings for new NBA season

Little Caesars Arena in Detroit, USA

Featured image credit: Adam Bishop/CC BY-SA 4.0/Edited for size

The Detroit Pistons have claimed another first with the introduction of a new floor level premium ticketed location at Little Caesars Arena, while the Utah Jazz have detailed a number of upgrades to Vivint Arena ahead of the new NBA season.

With the 2022-23 NBA campaign due to commence on October 18, Little Caesars Arena will now feature the BetRivers Backcourt Club, a private space located behind the visiting baseline.

The DBusiness Magazine said the new space will be a first-of-its-kind premium ticketed location for members, including u-shaped booth seating with tables and a full bar presented by Milagro Tequila. Throughout the 2022-23 season, VIP experiences, gifting, and premium activations will be integrated into the club.

In addition to home games, the space will also be utilised for networking and brand partner events. Its introduction comes after the Pistons last season launched the CURE Insurance Courtside Club, an “ultra-exclusive” space designed to enhance the premium game-day experience at Little Caesars Arena. According to the Pistons, the space was the first open-air premium floor-level club in the NBA.

“We are excited to offer our fans the opportunity to experience NBA game action in a uniquely new and innovative way inside the BetRivers Backcourt Club,” said Brenden Mallette, senior vice-president of corporate partnerships and engagement for the Pistons.

“This new club reinforces our commitment to re-imagining hospitality while remaining true to our core principles of creating a best-in-class experiences for Detroit Pistons fans and all those who love NBA action.”

Richard Schwartz, CEO of Rush Street Interactive Inc., parent company of, added: “This is an exciting extension of our multi-year partnership with the Detroit Pistons, a team with a rich history that includes three NBA Championships.

“As two organisations that share a steadfast commitment to provide sports fans with incomparable experiences, we are proud to reveal the new BetRivers Backcourt Club, making the Detroit sports scene even more exciting for avid NBA fans.”

Fan experience enhanced at Vivint Arena

Meanwhile, the Jazz have said Vivint Arena will offer several new features for the 2022-23 campaign. The arena’s video boards have been upgraded to offer a 4mm pixel pitch this season, improving the resolution as much as five times.

The upper bowl videoboards have doubled in size to 10 x 80 feet. New corner infills connect the four sides of the centre-hung scoreboard, and two more screens have been added underneath in an effort to provide optimal viewing angles from every seat in the arena.

A new premium club section has been introduced to the upper bowl, offering seating in individual lofts for between six to 10 people.

Six new restaurants will also debut throughout the season, along with a contactless American Express grab-and-go market that is expected to launch in early 2023.