Tech Stack: Gillette Stadium debuts mixed-reality experience

Featured image credit: Gillette

The NFL’s New England Patriots debuted a mixed-reality experience during Monday’s game against the Chicago Bears with an advertisement for a new razor from stadium sponsor Gillette.

The television advert saw a huge razor projected onto the field prior to the game. The experience, which was created by Gillette owner Procter & Gamble, was viewable by fans watching on television and on the video display board in the south end of the stadium.

The experience also previewed renovation work at Gillette Stadium, which is expected to debut in 2023. Procter & Gamble worked with The Kraft Group and The Famous Group on the advert.

Chicago Bulls fans will be able to purchase items of merchandise directly from their seats during games at United Center as part of the NBA team’s collaboration with financial services company Klarna.

Fans can use the Bulls Mobile App to buy select gear from the Madhouse Team Store and have it delivered directly to their seat during the game.

Check out our story from last week for full details.

Local commerce platform DoorDash has agreed a partnership with the BOK Center arena in Tulsa, Oklahoma.

As part of the deal, concession stands at the 19,000-seat arena will be fitted with DoorDash pick-up lanes to reduce queueing times. Guests will be able to use the DoorDash app to check out their nearest DoorDash lane.

The Portland Trail Blazers NBA team has entered into a partnership with interactive media technology company Sparx.

As part of the deal, the Trail Blazers will use the company’s real-time platform to engage audiences with voting/polling, predictive questions and trivia during the 2022-23 season.