Sponsorship & Marketing

Rogers extends backing of Vancouver Canucks arena

Featured image credit: Hucul002/CC BY-SA 3.0/Edited for size

The home of the NHL’s Vancouver Canucks will continue to be known as Rogers Arena after the communications and media company signed a new long-term deal to sponsor the venue.

Canucks Sports & Entertainment’s new deal with Rogers will run until the end of the 2032-33 season. Rogers has sponsored the arena since 2010 and its previous deal had been due to expire next summer.

The new deal was announced yesterday (Monday), with the Canucks also extending their broadcast partnership with Sportsnet, a division of Rogers Sports & Media.

In addition, Rogers will work with Canucks Sports & Entertainment to support youth ice hockey in the community through various initiatives with the Canucks for Kids Fund.

Tony Staffieri, chief executive of Rogers Communications, said: “We are pleased to extend our partnership with Canucks Sports & Entertainment for another decade to bring hockey fans all the on-ice action, and to support the Canucks’ incredible work in the community. We share the Canucks’ commitment to help youth in sports, and we’re honoured to invest in and work alongside this storied franchise.”

Michael Doyle, president of Canucks Sports & Entertainment, added: “Canucks Sports & Entertainment is proud to operate one of the top venues in North America in a world-class city with some of the most passionate fans in the industry. This extension will support our pursuit of a winning culture and delivering a world-class experience for our fans and giving back to our community in so many meaningful ways.

“Community is a fundamental pillar of CSE, and it is important for us to align with companies that share these core values. Rogers has deep community ties and has been a great supporter of the Canucks for Kids Fund over the years. This partnership allows us to expand our outreach and continue to build strong community ties together.”

Rogers also holds naming rights to Rogers Place, home of the NHL’s Edmonton Oilers, and Rogers Centre, home of Major League Baseball’s Toronto Blue Jays.