Sponsorship & Marketing

Wicklow GAA signs stadium naming-rights deal

Wicklow GAA has signed a sponsorship deal with Echelon Data Centres, through which the company will assume naming rights to the County Ground stadium in Aughrim.

The governing body has also agreed a partnership with home builder Beakonshaw. The joint sponsorship agreement will be worth €1.5m (£1.29m/$1.48m) to Wicklow GAA over five years.

As part of the deal, the County Ground will be rebranded as Echelon Park Aughrim. Echelon and Beakonshaw will also become player development partners of Wicklow GAA.

The County Ground has a capacity of 7,000. Along with naming rights to the stadium, Echelon will sponsor Wicklow’s player development centre, while its logo will appear on the sleeves of the senior team jerseys and on the front of juvenile team jerseys.

Niall Molloy, chief executive of Echelon Data Centres, said: “Echelon and Beakonshaw are delighted to be partnering with Wicklow GAA. The GAA is central to every community in Wicklow and this relationship reflects our commitment to the people of this county.

“Echelon is building two data centre facilities in Wicklow that will provide high-quality jobs, drive the digital economy, and be a template for sustainable modern data centre development throughout Europe. We understand the responsibilities that come with that to support the people where we operate.

“Beakonshaw, like Wicklow GAA, is about building from the ground up. The GAA builds community, character, and inclusiveness through sport, while Beakonshaw is building much-needed family homes that will support the commercial growth that will deliver ongoing prosperity for Wicklow.”

The County Ground was previously known as Joule Park Aughrim.