ASM Global adds Folsom Field to college venue portfolio

Venue management company ASM Global has further expanded its US college portfolio by agreeing a partnership with the University of Colorado.

The ASM Global College Collective has been selected to provide consulting, event booking and venue services for the operations and programming of the University’s 50,000-capacity Folsom Field stadium and the Event Center.

University of Colorado joins a list of new college partnerships ASM has secured since 2021 including Texas A&M University (Kyle Field and Reed Arena); Rutgers University (Jersey Mike’s Arena and SHI Stadium); Wake Forest University (Lawrence Joel Veterans Memorial Coliseum, Truist Field and David F. Couch Ballpark); and Wright State University (Nutter Center).

ASM’s portfolio of higher education tenants, clients and venue associations now includes 18 universities representing 25 total venues in the ASM Global College Collective in the United States and Canada.

ASM Global’s president and CEO, Ron Bension, said: “Our expansion has been explosive in this category over the past six months. We have a long history of sterling partnerships with many of the top universities across the U.S.

“With our unparalleled worldwide experience in this category and the amazing locations and amazing venues we’ve recently begun working with, it’s definitely a transformational moment to dramatically expand all of these iconic venues’ entertainment offerings beyond athletics.”