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Big 12 appoints OVG to assess venue operations

Jones AT&T Stadium

Featured image credit: Texas Tech

The Big 12 Conference has engaged venue development, advisory and investment company Oak View Group (OVG) to assess and optimise safety and security among its member schools amid growing concern over incidents at college sports venues across the US.

OVG will seek to improve the gameday and post-game celebration experience for Big 12 student-athletes, game officials, team personnel and fans. In addition to safety and security, OVG will evaluate all aspects of venue and fan experience at each member institution, providing best practice recommendations for multiple elements of the gameday experience.

Prevent Advisors, security specialists in sports and live entertainment facilities and a flagship service company of OVG, will conduct quality assurance audits at all Big 12 football and basketball venues.

Last weekend, the Prevent Advisors team conducted gameday audits at five football stadiums and will evaluate the remaining facilities – including incoming Big 12 members BYU, Cincinnati, Houston and UCF – before the end of the season. The team will then progress to assessing all basketball venues. 

Using a proprietary systematic assessment program specifically designed to fully evaluate all components of a venue’s physical security measures, Prevent Advisors’ Red Team Assessment Services will deliver venue-specific feedback to spotlight key strengths and areas for improvement. 

The team will then develop minimum recommendation standards for each facility, with particular focus on post-game celebrations. Following that, Prevent Advisors will hold a Conference-wide training summit to share results and best practices. A working committee will be formed with representatives from Conference member schools to work alongside OVG and Prevent Advisors.

There have been increasing incidents of crowd disorder across the conference system in the US. The Big 12 in September fined Texas Tech $50,000 (£43,640/€49,761) when its fans entered the Jones AT&T Stadium field following an overtime victory over Texas. The subsequent celebrations saw the launch of a Texas Tech Police Department probe after a Texas player was assaulted by a home fan.

“Ensuring the safety and security of all of our gameday constituents is crucial,” said Big 12 commissioner Brett Yormark.

“Our partnership with Oak View Group and best-in-class Prevent Advisors will allow us to quickly uncover our strengths and areas for improvement. Additionally, this partnership will allow us to be proactive in bettering all aspects of the gameday experience across our Conference.”

OVG oversees a combination of venue management and hospitality operations at several Big 12 schools, including University of Texas and Texas Tech, as well as at incoming member schools UCF and Houston.

“The Big 12 Conference is one of the most prominent Conferences in the nation, and we are delighted to be working together with them in this new increased capacity,” said Tim Leiweke, chairman and CEO of Oak View Group.

“The grand scale of this partnership is ideal because of OVG’s profound, broad-reaching knowledge of collegiate athletic facilities, and it’s fantastic to see Brett, his team, and Big 12 member schools placing the safety of student-athletes, fans, and employees at the top of their list.

“Through this deal, Big 12 is getting ahead of the curve on safety and security, which are both very important parts of the overall fan experience.”