Sports and entertainment business technology services provider EngageRM has expanded its footprint in Australia’s National Rugby League (NRL) after signing a three-year partnership with the Brisbane Broncos.
The deal will seek to transform the Broncos’ digital offering to provide best-in-class premium sales, hospitality and partnership experience for fans and corporate partners of the club. The Broncos are the fourth NRL team to partner with EngageRM.
As part of the agreement, the Broncos will use EngageRM’s system to combine operations, fulfilment and sales management across the organisation within a centralised, single platform that is powered by Microsoft Dynamics 365.
Dan Glass, executive manager of corporate partnerships and sales at the Broncos, said: “We’re thrilled to partner with EngageRM, an organisation who are constantly pushing the boundaries in their field, to transform our corporate and commercial offerings.
“We are looking forward to working with the EngageRM team to continually improve our systems and processes to push the boundaries and connect with our passionate fan base on a new level.”
Dale Equid, commercial lead for the APAC region at EngageRM, added: “The Broncos are one of the most iconic and successful rugby league clubs in Australia and their passionate fans are well known across the nation.
“We will be working hard with the Broncos to support their efforts to deliver exceptional audience engagement, boost operational improvements and build on their continued success.”
EngageRM’s other partners include the NBA’s LA Clippers, LA Lakers and Milwaukee Bucks, as well as the Melbourne Cricket Ground and Co-op Live, a new arena under development in the English city of Manchester.