Close Menu
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Facebook X (Twitter) Instagram
LATEST:
  • Shah Alam Sports Complex set for major redevelopment
  • Council ends negotiations over Salford Community Stadium sale
  • EV Zug, St. Gallen agree naming rights deals
  • United Center to introduce Banner Level, Monaco extends with Roche Bobois
  • Roig Arena lands CaixaBank as third founding partner
  • Air taxis to connect venues at LA28
YouTube LinkedIn Flickr
Register for #SBS25
The Stadium BusinessThe Stadium Business
  • News
  • Projects
  • Operations
  • Business
  • Job Listings
    • Job Dashboard
  • Insights
  • Meetings
    • The Stadium Business Summit
    • Design & Development Summit
    • The Stadium Business Asia
    • The Ticketing Business Forum
    • The Ticketing Business Asia
  • Regions
Subscribe
The Stadium BusinessThe Stadium Business
Home»Fan Experience»Argentina fans offered virtual stadium for World Cup

Argentina fans offered virtual stadium for World Cup

The Argentine Football Association has launched a virtual stadium project allowing fans to support the national team at the forthcoming 2022 FIFA World Cup in Qatar.
Rob RidleyBy Rob Ridley11th November 20222 Mins Read Fan Experience 279 Views
Featured image credit: Argentine Football Association
Share
Facebook LinkedIn Twitter Email WhatsApp Copy Link

The Argentine Football Association (AFA) has launched a virtual stadium project allowing fans to support the national team at the forthcoming 2022 FIFA World Cup in Qatar.

The launch of the project comes after the AFA last month agreed a commercial partnership with MetaLantis, focused on the development of products for the metaverse. Through this agreement, the company has developed the official virtual stadium of the Argentine national team in what the AFA claims is a first for international football.

The venture will allow fans to watch Argentina’s games in the virtual stadium, socialising with fellow supporters. The Página 12 newspaper said the fan experience will extend to multi-view camera technology allowing users to enter the field of play, walk alongside the players, and watch the game from any angle.

🏟️ Estamos orgullosos de ver lo que será nuestro estadio. Todas las selecciones necesitan un espacio, y ahora vamos a tener el nuestro.

🧐 Estén atentos a la llegada en las redes de @metalantis_es y en la web oficial.

📝 https://t.co/xhErNghDQ6 pic.twitter.com/gEZHak6dZc

— 🇦🇷 Selección Argentina ⭐⭐⭐ (@Argentina) November 9, 2022

MetaLantis has set free access and VIP membership tiers. Only 1,986 annual VIP Passes (MetaSeats) will be available in this month’s first global release. VIP membership will grant fans benefits such as the ability to add their name and number to their avatar’s jersey, access to multiple Argentina kits, musical instruments and exclusive avatar customisation such as tattoos.

They also won’t be restricted to making only 20 friends, will have full access to AFA content and games, and be granted exclusive seat naming rights and a digital certificate. The AFA has been prolific in the digital fan engagement and partnership space, with Leandro Petersen, commercial and marketing director, stating last month: “We are pleased to announce this commercial agreement with MetaLantis, becoming the first national team to officially appear in the metaverse.

“The global expansion process that we started four years ago grows day by day, increasing the volume of income of our Association, generating new strategic agreements and, most importantly, expanding business units with the aim of obtaining commercial growth and economic strength.

“As we enter the metaverse… our fans will be able to experience unique content, celebrate the successes of the national team and enjoy new digital experiences.”

Virtual stadium ventures are increasing in the sports sector. Swiss luxury watch brand Hublot recently partnered with MEIS architects to launch a metaverse stadium project ahead of the start of the 2022 World Cup.

The ‘Hublot Loves Football Metaverse Stadium’ represents the company’s first entry into the metaverse. Hublot serves as a FIFA-branded licensee for Qatar 2022 under a long-running partnership with world football’s governing body.

2022 Fifa World Cup Argentine Football Association Fan Engagement MetaLantis Metaverse Virtual Stadium
Follow on Google News Follow on RSS
Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
Previous ArticleSky Stadium aids Wellingtonians with ‘The Silent Night’
Next Article 49ers enhance Executive Huddle with sustainability features
Rob Ridley

Related Posts

Fan Experience

Grand Prix Plaza opens up in Vegas

6th May 2025167 Views
PMY Group acquires Event360
Events

PMY grows EMEA presence with acquisition of EVENT360

22nd April 2025272 Views
Hong Kong Coliseum
APAC

Hong Kong Coliseum to stage table tennis season finale

22nd April 2025

Get this News delivered to your inbox

Top Posts

Shah Alam Sports Complex set for major redevelopment

16th May 20254 Mins Read

Council ends negotiations over Salford Community Stadium sale

16th May 20254 Mins Read
YouTube LinkedIn Flickr
  • Home
  • About Us
  • Privacy Policy
  • Job Listings
  • Contact Us
Copyright © 2025 Xperiology. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.

X We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Settings to provide a controlled consent.
Read More Settings ACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__lc_cid2 yearsThis is an essential cookie for the website live chat box to function properly.
__lc_cst2 yearsThis cookie is used for the website live chat box to function properly.
__oauth_redirect_detectorpastThis cookie is used to recognize the visitors using live chat at different times inorder to optimize the chat-box functionality.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
last_pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
last_pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_first_visit7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_landing_page7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_session_limit1 hourAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pys_start_sessionsessionAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
pysTrafficSource7 daysAnonymous cookie used to facilitate the 'PixelYourSite' plugin which manages our analytical services.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid2 yearsVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Save & Accept