Technology

Tech Stack: Fiserv Forum opens Amazon Just Walk Out store

Fiserv Forum, home of the NBA’s Milwaukee Bucks, debuted Amazon’s Just Walk Out shopping experience yesterday (Wednesday) during the game against the Cleveland Cavaliers.

The checkout-free store, which marked a first for Wisconsin, was located outside of Section 119 on the main concourse of Fiserv Forum. The store has been officially branded as The Market by Michelob Ultra and will enable fans to buy drinks and snacks without having to wait in line to checkout.

Amazon’s Just Walk Out technology detects what fans take from or return to the shelves. Amazon One, Amazon’s palm recognition service, is also featured in the store, enabling fans to enter using just their palm.

Just Walk Out technology is already used by the likes of Climate Pledge Arena, Crypto.com Arena and Lumen Field.

Audiovisual systems manufacturer Daktronics has extended its partnership with SAP Center by designing, manufacturing and installing new screens at the home of the NHL’s San Jose Sharks.

The project includes a new seven-display centrehung configuration along with a ribbon display and six narrow pixel pitch ‘pendant’ displays. The project totals more than 9,300 square feet of digital displays.

The centrehung configuration features 5.9-millimetre pixel spacing to deliver vivid imagery to fans. The main displays are capable of variable content zoning, allowing each to show one large image or to be divided into multiple zones to show any combination of content.

Image: Daktronics

Patriot One Technologies has announced that its SmartGateway patron screening solution has been selected by Acrisure Arena, a new venue under construction in Palm Springs, California.

The technology will secure entrances for ice hockey games, concerts and other events held at the 11,000-capacity arena, which will be owned and operated by Oak View Group. Patriot One’s SmartGateway has signed similar partnerships with OVG for Moody Center in Austin, Texas and the Rupp Arena in Lexington, Kentucky.

Acrisure Arena will open in December and will serve as the home of the Seattle Kraken’s American Hockey League affiliate team, the Coachella Valley Firebirds.

NBA basketball team Orlando Magic has signed a multi-year partnership with Arcade1Up, a developer of retro home arcade machines.

As part of the deal, Arcade1Up’s games will be featured throughout the Amway Center arena. The agreement also features brand integrations including in-arena signage during Magic games, and co-branded digital and social content.

Arcade1Up’s NBA JAM: Shaq Edition will form part of the retro arcade experience in Amway Center and will be available at the Magic team shop. Arcade1Up also holds a partnership with the NFL’s Miami Dolphins.

PTI Digital has been appointed by Scottish Rugby to create a long-term data and digital transformation roadmap for the governing body.

PTI will assess Scottish Rugby’s future technology, data and digital requirements as the organisation seeks to create a better experience for fans, players, coaches and volunteers through a holistic approach which connects all elements of the game. It is hoped the approach will enable the development of a single customer view and drive engagement to its digital platforms.