Venue management company ASM Global has agreed a multi-year partnership with plant-based food provider Wicked Kitchen to increase the selection and availability of vegan food options throughout its network of arenas, stadiums, theatres and convention centres.
The announcement establishes Wicked Kitchen as the preferred plant-based food partner of ASM Global venues and exclusive plant-based food provider across all catering, suite and concessions managed by SAVOR, the chef-driven culinary division of ASM Global.
Wicked Kitchen also becomes an official partner of the ASM Global Acts Foundation, the corporate social responsibility platform of ASM Global which this week marked its one-year anniversary.
With the addition of the strategic partnership, ASM is seeking to further its goal of becoming the global leader in sustainability in the entertainment, sports and convention industry.
Featured menu items in concessions, catering and suites will include a diverse range of sandwiches, sausages, burgers, pizzas, pastas, appetisers, main dishes and ice cream, made entirely of plant-based ingredients.
“We’re proud to be a part of the solution for ASM Global’s large-scale venues to meet their sustainability goals and to provide plant-based foods that appeal to everyone,” said Pete Speranza, CEO of Wicked Kitchen. “With the product variety and insights that Wicked Kitchen brings, we see this as a major game-changer for the food service industry.”
Wicked Kitchen menu items have recently been made available at the SAVOR-managed Toyota Arena in Ontario and Los Angeles’ Greek Theatre, with select U.S.-based venues set to participate in the initial rollout, including PayCom Arena, home of the Oklahoma Thunder; Long Beach Convention Center in California; Wintrust Arena; and McCormick Place Convention Center, located on the McCormick Campus in Chicago.
“This partnership between ASM Global, SAVOR and Wicked Kitchen is an integral part of ASM Global’s commitment to establishing the most sustainable venues in the world,” said Shaun Beard, SAVOR senior vice-president.
“Our plant-based food offerings will immediately increase, providing our guests with more diverse choices that have also a positive impact on our planet. Additionally, Wicked Kitchen’s product offering is delicious, and we are confident that all of our guests, no matter their food preference, will be drawn to these menu items.”