Twickenham Stadium has furthered its sustainability efforts by introducing carbon labelling across its match day and non-match day menus.
The move is designed to put “decision making power” into the hands of delegates, and allows for feedback for organisers to make sustainable decisions.
The introduction of carbon labelling is the latest in a series of sustainability-focused innovations at Twickenham. Others have included the circular kitchen concept and ‘self-destructing’ plastic cups.
The new initiative is being delivered through the stadium’s partnership with carbon labelling specialist Klimato, which provides independent assessments of the carbon impact of each dish on the venue’s menus.
This carbon impact number is shared with delegates at the point of service together with Twickenham’s QR code technology, which also shares allergen advice.
Nils Braude, managing director at Twickenham, said: “This is all about clear and transparent information that puts the guest in control of what they eat. Just like calorie labelling, consumers can choose what they want to eat with the knowledge of its affects both nutritionally or environmentally.
“As well as advocating for more sustainable event food, Twickenham has also championed the right for events to provide memorable and luxurious occasions for guests. The venue has talked about the importance of allowing delegates to enjoy the very best food whilst also playing their part for the environment.
“We have to respect the delegate that wants to indulge, especially on gala and celebratory occasions, of which we host many, and it’s important that tonally we get the balance right between eating well and eating sustainably. We can do this with carbon labelling, it means everyone gets a choice. Regardless, they get the very best eating experience with us.”
Twickenham introduced self-destructing plastic cups earlier this year as part of a campaign to tackle the ocean plastic pollution crisis.