Design & Development

Cowboys planning $295m upgrade of AT&T Stadium

The Dallas Cowboys NFL team is reportedly planning up to $295m (£240m/€280m) worth of upgrades at AT&T Stadium as it looks to keep pace with newer venues in the league.

The upgrades will focus on technology, premium spaces and back-of-house services at the 80,000-capacity stadium, according to Sports Business Journal, with the overall look of the stadium to remain largely the same.

No timeline has been set for the work but the Cowboys are hoping to complete the upgrades ahead of the 2026 FIFA World Cup, which AT&T Stadium will serve as a host venue for. The upgrades are set to be discussed in more detail during the NFL’s upcoming owners meeting.

AT&T Stadium opened in 2009 and hosted the Super Bowl in 2011. The stadium has also hosted major boxing events, WrestleMania, and numerous concerts from the likes of Taylor Swift, The Rolling Stones and Paul McCartney.

Other events held at the stadium include the annual Cotton Bowl Classic and the Big 12 Championship Game, while it was recently awarded hosting rights for the 2030 edition of the NCAA’s Final Four basketball event.

Since AT&T Stadium opened, six venues have been built in the NFL, most recently SoFi Stadium and Allegiant Stadium in 2020. The stadium has not undergone major redevelopment since opening 13 years ago.

The 2026 World Cup will be co-hosted by the US, Canada and Mexico. Other venues chosen to host games include Mercedes-Benz Stadium, Gillette Stadium, NRG Stadium, Arrowhead Stadium, SoFi Stadium, Hard Rock Stadium, MetLife Stadium, Lincoln Financial Field, Levi’s Stadium, Lumen Field, Estadio Akron, Estadio Azteca, Estadio BBVA Bancomer, BMO Field and BC Place.