Design & Development

TMRW Sports to develop first venue in Palm Beach

TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is seeking to launch a new tech-focused golf league featuring events at custom-built venues, has agreed a deal that will see Palm Beach State College house its first facility.

TMRW Sports’ first project, TGL, is a new high-tech golf league in partnership with the PGA Tour that will begin primetime play in 2024 from the purpose-built venue on the Palm Beach Gardens campus of Palm Beach State College.

The Palm Beach State College District Board of Trustees has approved an agreement that will permit TMRW Sports to construct the facility on a 10-acre parcel of currently unused land on the Palm Beach Gardens campus. Construction is expected to break ground early in 2023. The venue will host TGL with future uses in both sports and entertainment.

The partnership includes support for educational and recreational initiatives that intend to benefit students and enhance the college’s business, marketing, sports management, and technology curricula.

As the site venue, Palm Beach State College also will benefit from TMRW Sports offering paid internships, co-op positions and part-time posts working in various areas for current students and graduates; hosting job fairs and featuring sports, business, and entertainment leaders as guest lecturers; and prominently promoting Palm Beach as the home for TGL. 

Mike McCarley, founder and CEO of TMRW Sports, said: “The state of Florida, and Palm Beach specifically, emerged as the prime choice as the inaugural home of TGL.

“Our partnership with Palm Beach State College, which has served the community for nearly 90 years, will not just build upon our commitment to providing more access and opportunities through our tech-focused approach, but also by partnering on education, professional development and vocational opportunities.

“TMRW Sports plans to tap into the diverse talent pool at Palm Beach State College and will also serve as a resource for students interested in careers in sports, technology, and entertainment.”

Ava Parker, president of Palm Beach State College, added: “This is a proud moment in Palm Beach State College’s history that promises to advance our institution’s recognition as a leader in providing pathways to innovative careers that transform the lives of our students.

“The TMRW Sports partnership will provide many benefits to the College and provide our students with access to training and employment opportunities in emerging tech fields that will set a strong foundation for their future success.”

The latest news comes after TMRW Sports last month unveiled a heavyweight initial investor group featuring a roster of icons across sports and entertainment matched with business titans in technology, sports, media, and finance.

TMRW Sports launched in August with TGL, a competition being billed as a first-of-its-kind experience for golf. TGL will showcase team matches combining advanced technology and live action from Palm Beach’s custom-built venue in primetime on Monday nights, complementing the schedule of the PGA Tour, whose events typically run from Thursday to Sunday.

Woods and McIlroy were the first two golfers to commit to competing in TGL, with the inaugural season to begin in January 2024. The league will feature six teams of three PGA Tour players, with the “tech-infused” venue to be enabled by a data-rich, virtual course.

TGL is also set to incorporate a “high-energy” greenside fan experience with every shot live within a two-hour primetime televised match. A total of 15 regular-season Monday-night matches are planned, followed by semi-finals and finals matches.