Astros engage Samsung to upgrade fan experience at Minute Maid Park

Featured image credit: Samsung

Major League Baseball (MLB) franchise the Houston Astros has partnered with the US division of South Korean firm Samsung Electronics to further enhance the fan experience at Minute Maid Park through new display technology.

The two parties said Samsung will deliver some of the highest definition, large-scale displays in the game through the multi-year deal. This will see new outdoor LED technology, both in the infield and outfield, in time for the 2023 season, including a brand-new main scoreboard.

Following their championship-winning season, the Astros will return to their ballpark in 2023 with upgraded displays and solutions by Samsung – including the main outfield display, ribbon boards and centre field mezzanine. Installation at Minute Maid Park started last month with scheduled completion set by Opening Day 2023.

Marcel Braithwaite, senior vice-president of business operations at the Houston Astros, said: “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”

In addition to Minute Maid Park, Samsung sports partnerships include Citi Field (Queens, New York), Chase Center (San Francisco, California), SoFi Stadium (Los Angeles, California) and M&T Bank Stadium (Baltimore, Maryland).

“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” said Harry Patz, Jr., senior vice-president and general manager of the display division at Samsung Electronics America.

“Partnering with the world champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”