Fan Experience

Everton seeking fan input for matchday experience at new stadium

Premier League football club Everton has invited supporters to take part in a series of surveys that will help shape match days and the overall visitor experience at its new stadium, which is scheduled to be completed in 2024.

The research has been designed by Everton’s data science and insight team and will enable the club to build on the results of the previous surveys to provide a thorough understanding of fans’ expectations for the stadium.

The first survey will focus on the matchday experience and has been sent to supporters aged 18 and over. Fans will be asked for their thoughts on food and drink, pre- and post-match entertainment, travel plans, and expectations for their new matchday rituals.

Emails from the club have been sent out to members of the fans’ panel, which includes season ticket holders and official members as well as shareholders. Supporters on the season ticket waiting list and match-going fans will also receive an invitation to complete the first survey.

The survey will be open until 10am on January 9. Further surveys will be launched in the new year, focusing on the migration of fans from Goodison Park to the new stadium, consumer habits and digital technology.

Colin Chong, chief stadium development officer at Everton, said: “The voice of supporters has been a vital part of this project, shaping our initial 11 key principles and helping set new engagement records for our city during the two-stage public consultation process that led to unanimous planning approval.

“Now, as we complete our first full year of building above ground at the site of our new home, we want to hear from fans to help inform a number of our strategic workstreams. The first in our series of surveys will cover the key areas of a matchday experience and the feedback we receive will be invaluable.

“It is important we understand what supporters want and expect. Even in the short time this project has been live we have seen that people’s trends, habits and desires change as they learn more about Everton Stadium or as their life circumstances change or tastes evolve.

“The outcomes generated from this survey will continue to guide our decision-making on key matters relating to every facet of what matchdays will look and feel like when we move to our new home.”

Everton’s new stadium will have a capacity of 52,888.