The NHL’s Minnesota Wild has debuted a new store powered by Amazon’s Just Walk Out technology at Xcel Energy Center.
Wild Market, which debuted during the Wild’s home game against the Chicago Blackhawks, enables guests to buy food and beverages without waiting in line.
The store also features Amazon One technology, which gives guests the option to enter the store and pay for their items with a hover of their palm. Xcel Energy Center is the first arena in Minnesota to feature Amazon’s Just Walk Out and Amazon One.
Once fans are inside the store, the technology determines what items they have taken or returned to the shelves. After they leave, the credit card they inserted or linked to their Amazon One ID is charged for the items they took.
Wild president Matt Majka said: “The fan experience is extremely important to us, and we are excited to open Wild Market featuring Amazon’s Just Walk Out technology and Amazon One at Xcel Energy Center for Wild games and all our arena events. Our fans will experience the added convenience of quicker transactions getting them back to their seats faster with less time standing in line.”
Meanwhile, Kansas City’s T-Mobile Center has debuted its own Just Walk Out shopping experience powered by Amazon.
The store, dubbed 816 Market, allows fans to enter without waiting in line to check out. Guests will also have the option to enter the store and pay using Amazon One.
816 Market will sell water, beer, seltzers, soft drinks and other select food and beverage items. Guests aged 21 or older can purchase alcohol by showing their ID to a store attendant for age verification.
In other news, Major League Baseball’s Houston Astros have partnered with the US division of South Korean firm Samsung Electronics to further enhance the fan experience at Minute Maid Park through new display technology.
The two parties said Samsung will deliver some of the highest definition, large-scale displays in the game through the multi-year deal. This will see new outdoor LED technology, both in the infield and outfield, in time for the 2023 season, including a brand-new main scoreboard.
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On January 27, fans will be able to watch Billie Eilish Live at The O2 (Extended Cut) at cinemas for one night only.
The live concert was filmed at The O2 in London and will feature never-before-seen footage, taking fans behind the scenes of the singer’s sold-out ‘Happier Than Ever, World Tour’. Tickets for the film went on sale yesterday (Wednesday).