Technology

Zippin launches checkout-free shopping for Blue Jackets

Nationwide Arena, the home of NHL ice hockey franchise the Columbus Blue Jackets, has become the latest major US venue to introduce checkout-free shopping for fans.

The Blue Jackets have teamed up with checkout-free technology platform, Zippin, for the venture. Located in the ‘Bread Financial Boulevard’ on the main concourse at section 105-106 of Nationwide Arena, the Bread Financial Score & Go is operated by Delaware North selling soft drinks, water, and domestic and craft beer.

Bread Financial Boulevard is the primary concession area of Nationwide Arena located between sections 101 and 106. The boulevard was renamed as part of the Blue Jackets multi-year partnership with Bread Financial announced last October.

Blue Jackets chief operating officer, Cameron Scholvin, said: “The Blue Jackets are thrilled to offer our fans and guests of Nationwide Arena a new, fast-paced concession experience for a fast-paced game. Fans will not miss a second of the action thanks to the Bread Financial Score & Go.”

Zippin recently launched the first checkout-free shopping technology at a Major League Soccer (MLS) stadium, through stores at St. Louis City SC’s new CityPark. “Concessionaires face rising expectations for efficiency from event goers and that is being exacerbated by staffing shortages,” said Alice Chan, senior vice-president of marketing at Zippin.

“Checkout-free changes the economics for this group so they can offer frictionless experiences for their shoppers while increasing efficiencies for the venue operators. A win-win that results in happy fans and increased revenues.”