#SBS24 next month in Manchester! Welcome Wembley Stadium, Oxford United, Juventus FC, Sodexo Live!, Croke Park, Sviby, Stadio Algarve, Keppie Design, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Worldpay, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: Australian Open serves up Roblox experience

Featured image credit: Tennis Australia

Featured image credit: Tennis Australia

The Australian Open has launched AO Adventure, a new immersive digital game on the Roblox platform, to engage fans around this year’s edition of the tennis grand slam.

The game enables users to explore the world of the event by completing activities and earning prizes. Players will arrive at a virtual recreation of Rod Laver Arena, where they are greeted by an avatar of Nick Kyrgios, who has teamed up with the Australian Open on the project.

AO Adventure will also feature a digitised AO Ballpark presented by Emirates, which will see users welcomed to the space by an Emirates cabin crew humanoid. Other features will include a store where players can find exclusive wearable items for their Roblox avatars.

The Sacramento Kings NBA basketball team has partnered with CHEQ to introduce mobile ordering and social payments at Golden 1 Center.

Fans will be able to use CHEQ’s technology to reduce order wait times at the arena. CHEQ becomes the official mobile ordering and social payments partner of the Kings, with mobile ordering for pick-up to be available at select concession locations throughout Golden 1 Center.

The Cincinnati Bengals claimed a record for the NFL on Sunday as Wi-Fi data consumption for the game against the Baltimore Ravens reached new heights.

The Wi-Fi network processed data at a higher rate than the Super Bowl, with traffic reaching 22.36bps. The previous high for an NFL game was 20.7Gbps, which was recorded at last year’s Super Bowl at SoFi Stadium.

Premier League football club Brentford has fitted QR codes on seats at the Gtech Community Stadium to enable fans to report any issues during matches.

The codes can be scanned via a smartphone and direct fans to a quick form which can be filled out. Fans can report a safety concern and fan behaviour issues and will be able to add videos or images as supporting evidence.

Elsewhere in the Premier League, Aston Villa has announced that Villa Park is fully NFC ticketing enabled.

The club has rolled out the technology in a controlled way across the stadium, starting with the North Stand and Trinity Road Stand, and then the Doug Ellis Stand and Holte End.

Read the full story on our sister site TheTicketingBusiness.com for full details.

Major League Soccer team Real Salt Lake has selected commerce technology provider Shift4 to power payments at America First Field.

Shift4 will enable fans to pay for all transactions within the stadium using a single account, personalise offers and experiences, and provide multiple payment options. Shift4 will also power payments for event ticketing through a direct integration with SeatGeek.