Featured image credit: Tim L. Productions on Unsplash
France’s Ligue de Football Professionnel (LFP) has launched a new campaign to promote sustainable mobility among fans on match days.
The campaign begins today (Thursday) and runs until the end of the season, with all Ligue 1 and Ligue 2 clubs backing the initiative. It is hoped that fans will consider public transport, carpooling and “active” mobility when travelling to stadiums to watch their team.
The campaign features the slogan ‘On partage plus que du foot (We share more than football)’. Clubs will tweak the messaging depending on the modes of transport available to their fans.
The launch of the initiative comes after the LFP and Ligue Nationale de Rugby (LNR) recently unveiled plans aimed at tackling the energy crisis. The LFP is reducing light usage at stadiums and limiting the temperature of heating and air conditioning.
The sustainable mobility campaign ties in with this approach to tackling greenhouse gas emissions. According to a study conducted by the LFP for the 2018-19 season, 87% of travel-related carbon emissions at football matches are linked to fans.
From the 2023-24 season, clubs will also be urged to reduce their electricity consumption by 10% compared to the previous campaign, as well as adopt sustainable transport methods for players when journeys are doable in less than five hours.
Other requirements will include LED lighting in stadiums and secure bicycle parking for fans wishing to cycle to matches.
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