Sponsorship & Marketing

Armagh signs naming rights partner for Athletic Grounds

Featured image credit: Armagh GAA

Gaelic Athletic Association (GAA) county board Armagh has agreed a stadium naming rights deal with Box-It, a local cardboard box manufacturing company.

Under the deal, the home of Armagh GAA will be renamed Box-It Athletic Grounds. The board said a “significant commercial investment” has been committed for the next three years.

The redevelopment of the Athletic Grounds was completed in 2011, transforming the stadium through the construction of a 5,700-capacity covered stand and increased spectator capacity of over 18,000. The Athletic Grounds has previously had a sponsor’s name attached to it through a deal with Morgan Fuels that ended in 2012.

Paul McArdle, Armagh County Board chairman, said: “This is a significant investment in Armagh GAA which will have huge benefits as we work towards building success both on and off the pitch.

“As we finalise our new strategic plan, we will establish ambitious targets that will require resources to implement. This three-year investment will certainly help us deliver on those priorities.”

Barry McAllister, managing director of Box It, added: “The stadium is one of the top sporting venues in Ireland and has built a reputation for hosting major games over the past 12 years.

“We are proud to be associated with this iconic venue that creates a wonderful atmosphere and experience for visiting club and county teams, and fans right across Ireland. We look forward to working with and supporting Armagh GAA to build future success.”