PSV Eindhoven is to back a terminally ill employee’s drive to recruit blood and stem cell donors by devoting its LED screens to the campaign during this weekend’s Eredivisie game.
The Dutch club said that the LED boards in the Philips Stadium will be used solely to show messages aimed at increasing donorship during Saturday night’s match with Groningen.
The promotion, backed by PSV’s sponsors and partners, comes amid the announcement that club press secretary Thijs Slegers has terminal leukemia. Slegers’ campaigning efforts have already led to 4,000 new donors registering with the Matchis Foundation, which enables patients with leukemia and other severe blood disorders to receive stem cell transplantation, by finding a matching donor as quickly as possible.
The club said in a statement: “Since Thijs found out that the doctors could no longer do anything for him, he has done everything he can to recruit as many new donors as possible. PSV fully supports Thijs in this. By using the LED signs in and around the stadium, PSV hopes to draw even more attention to its message.”
PSV and Slegers are also collaborating on a television show that will be air on ESPN.