#SBS24 this month in Manchester! Welcome Co-op Live/OVG, RCD Mallorca, Verizon, DWF Law, Hearts, Sunderland AFC, Wembley Stadium, Oxford United, Juventus FC, Croke Park, Stadio Algarve, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: Atlanta Hawks, SC Freiburg and more

Featured image credit: Warren LeMay/CC0 1.0/Edited for size

Global Payments, a provider of payment technology and software solutions, has partnered with Major League Baseball’s Atlanta Braves and the NBA’s Atlanta Hawks to serve as the official commerce technology provider for their respective home venues, Truist Park and State Farm Arena.

The company will deliver cloud-based software and payment solutions that will allow the teams to create enhanced, frictionless experiences that increase fan engagement, drive loyalty and improve operational efficiency. Technology integrations with the Hawks and Braves will begin in the first quarter of 2023.

Global Payments already has a deal with Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and Major League Soccer’s Atlanta United.

German Bundesliga football club SC Freiburg has introduced free Wi-Fi at Europa-Park Stadion.

The initiative was rolled out for Freiburg’s home match against VfB Stuttgart on Saturday following preliminary-stage tests at previous games. The bandwidth is limited per user, but Freiburg said it is sufficient to check other scores, send WhatsApp messages or post photos on social media.

Freiburg has worked with Huawei and Abtis to provide the free Wi-Fi solution, which can be accessed on smartphones once fans have accepted the terms of use.

Elsewhere in the Bundesliga, Japanese technology company Fujitsu has partnered with EintrachtTech, the digital subsidiary of Eintracht Frankfurt.

Fujitsu will support the ‘Arena of IoT’ digital centre to increase sustainability management at Deutsche Bank Park. Fujitsu will build upon the stadium’s existing water consumption solution, while it is also working with EintrachtTech to install an intelligent queue management system at the venue’s fan store.

Spanish LaLiga club Osasuna has detailed plans to install 5G technology at the Estadio El Sadar.

The necessary infrastructure is currently being fitted after Osasuna reached an agreement with Cellnex, which has provided DAS (distributed antenna system) equipment.

US traceability and sustainability solutions company Recycle Track Systems (RTS) has expanded its commitment to increase innovation in recycling by acquiring the assets of Cycle Technology, including its reverse vending machine (RVM) tech and recycling rewards platform.

Cycle is a recycling technology and data service that rewards fans and event-goers for recycling their empty beverage containers at RVMs. The newly-rebranded Cycle powered by RTS partners with teams across Major League Baseball, Major League Soccer, and the NFL to increase recycling rates and reduce waste, and today is available in select stadiums.

Read our story from earlier in the week for full details.

Posted in Technology