Brentford freezes season ticket prices, introduces ‘every seat counts’ scheme

Featured image credit: AndyScott/ CC BY-SA 4.0/ Edited for size

Premier League football club Brentford has frozen its ticket prices for the 2023-24 season and has also introduced a new ‘every seat counts’ policy, in a bid to fill its Gtech Community Stadium (pictured) for all league home games.

The club has said that there will be a new 10-month in-house direct debit scheme to allow fans to spread the cost. Brentford said that it will remain one of the cheapest places to watch Premier League football, with a standard ‘band B’ adult season ticket equating to roughly £24 (€27/$29) per match.

“We are very mindful that the cost-of-living crisis is biting hard for people across the country and within our communities,” said Jon Varney, chief executive of the club. “Ensuring that football remains affordable and accessible is really important for us and our fans. That’s why we have frozen prices and introduced a new direct debit scheme.

“When we set out to review our plans for next season we wanted to consider ways to grow our revenue but avoid inflationary price increases. We also received representations from our fans on this point. I hope that the outcome of this work can ease the financial pressures which many are facing.”

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