Stadium Golf Tour appoints Maverick S&E to aid UK expansion

Stadium Golf Tour (SGT) has agreed a partnership with the Maverick Sports & Entertainment agency as it seeks to expand beyond the US and into the UK marketplace.

SGT reimagines sports venues as nine-hole golf courses, with its 2023 season due to commence next month with events at Arizona State University’s Sun Devil Stadium and Louisiana State University’s Tiger Stadium.

SGT plans to host seven events in total across the United States before launching in the UK. The organisation has engaged London-based Maverick to create the UK Stadium Golf Tour. Maverick S&E will be managing all aspects of the UK Tour, including venue sourcing, production, ticket sales, marketing, sponsorship, PR, and event management.

Michael Wiggins, president of Stadium Golf Tour, said: “We are incredibly excited to bring Stadium Golf Tour to the UK and provide a once in a lifetime stadium experience. In Maverick Sports & Entertainment, we have found an excellent partner to help realise our ambitions to take Stadium Golf Tour global.”

Nick Addecott, director of sports and entertainment at Maverick, added: “Maverick S+E are delighted to partner with Michael and the team to bring SGT to the UK. We have had incredible excitement from stadium owners and are excited to bring the event to life.”