Secure identity company Clear has entered into a multi-year partnership with the NBA’s Atlanta Hawks to provide all ticket holders with access to a free VIP lane into all events at State Farm Arena.
The dedicated entry will be located at Gate 6 of State Farm Arena and will provide fans with expedited access to the venue. To use the Clear-powered experience, fans can download the free Clear app and sign up.
On April 2, Clear will host a member appreciation day featuring Hawks Entertainment teams and giveaways. Clear’s platform serves professional sports teams across the NBA, NFL, NHL, Major League Baseball and Major League Soccer.
Andrew Saltzman, executive vice-president and chief revenue officer for the Hawks and State Farm Arena, said: “As we continue to elevate the experience for our fans and concertgoers, we are thrilled to partner with Clear and provide their millions of members another benefit that extends beyond the airport.
“Clear will help us ensure our fans spend less time standing in line, giving them more time to cheer on the Hawks and enjoy all the amazing amenities that State Farm Arena has to offer.”
Major League Soccer team St. Louis City SC has added World Wide Technology as a founding partner ahead of its first match at its new CityPark stadium on Saturday.
As the official technology partner of the club, WWT will have a presence throughout the stadium district and provide infrastructure to power the fan experience at CityPark. WWT’s co-founder and chief executive Jim Kavanaugh is part of the club’s ownership group.
WWT has selected the Gate D entrance to CityPark as the World Wide Technology Gate and the company will also sponsor the City Cup, which is part of the City Futures platform. City Futures introduces more people in St. Louis to the sport and is open to children aged 7-12.
Elsewhere in MLS, Atomic Data has stepped up its association with FC Cincinnati by being appointed the club’s official IT partner, official Wi-Fi provider and title sponsor for the 300-level suites at TQL Stadium.
As a part of the five-year agreement, Atomic Data becomes the exclusive naming-rights partner for the 300-level suites and the fan-facing Wi-Fi at TQL Stadium. Starting this season, the 300-level will be renamed the ‘Atomic Data Suite Level’ and fans will connect to the free stadium Wi-Fi using the name ‘#AtomicData FanWiFi@TQLStadium’.
Read our story from last week for full details.
Cbus Super Stadium, home of National Rugby League (NRL) team the Gold Coast Titans, has been fitted with two new LED screens that are almost three times the size of its old displays.
The largest of the two screens measures 175 square metres, with the second measuring 120 square metres. They will debut when the Titans take on Melbourne Storm on March 18.
The screens replace the smaller displays that were fitted when Cbus Super Stadium opened in 2008. The new displays are more energy efficient than the 60m2 models they have replaced.