Tech Stack: Cardiff City, CFG Bank Arena and more

Featured image credit: Cardiff City

Championship football club Cardiff City has introduced self-ordering technology at its home stadium in collaboration with its catering partner Levy UK + Ireland.

Self-ordering kiosks will be added to the traditional bar service at Cardiff City Stadium, with fans able to order refreshments from 13 till counter points and 19 self-order units, increasing the number of order positions by more than 50%.

It is hoped the improvements will speed up match-day service times in the Grange End Family Stand and Upper Concourse South, with fans able to pre-order their half-time food and drink at the same time as pre-match refreshments.

Social payments platform Cheq has agreed a deal with Oak View Group to become the official mobile ordering, delivery and social gifting partner at Baltimore’s CFG Bank Arena, which opens tomorrow (Friday) with a performance from Bruce Springsteen and The E Street Band.

The partnership is highlighted by Cheq’s mobile ordering platform, including a range of mobile pick-up points, in-seat delivery service at suites, clubs and premium areas, and mobile handheld units to provide easy payment access throughout the arena.

CFG Bank Arena will also join Cheq’s social gifting marketplace, which allows fans to send food, beverages, merchandise and experiences to their friends in real time, from anywhere in the world.

CFG Bank Arena has also named Fearless, a full-stack digital services firm based in Baltimore, as a founding partner of the venue.

As part of the agreement, Fearless will launch the Fearless Impact Fund, a first-of-its-kind community fund to serve BIPOC (black, indigenous and people of colour) businesses and workforce initiatives within greater Baltimore in line with the regional Baltimore Together inclusive economic development strategy.

CFG Bank Arena’s East Club, a space with a 900-person capacity, will also be known as The Fearless Club. Additionally, Fearless will be the presenting sponsor of an invitation-only reception later today. The reception will provide a private sneak preview of the arena and feature a performance by Earth, Wind and Fire.

Premier League club Arsenal has entered into a global partnership with virtual experiences company Jugo.

As part of the deal, Jugo will create new ways for supporters to engage with the club. The company’s platform will give supporters the chance to enjoy a range of events, including memorabilia auctions, Q&A sessions, interactive screenings and opportunities to meet players virtually.

Venue technology business Venuetize has launched the second phase of the Churchill Downs Racetrack mobile experience, which now showcases the features of the racetrack and the Kentucky Derby.

The app’s main infrastructure will remain shared, but the two-in-one approach to the mobile experience will allow each brand to have its own user interface and content feeds. The Kentucky Derby option will aim to engage fans in the live Derby event and will feature highlights of Derby Week. It will also allow fans to access their tickets. 

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