The Chicago Cubs have become the first Major League Baseball franchise to sign up a CBD partner, with MYND Drinks set to provide three flavours of its product at Wrigley Field.
As the official CBD partner of the franchise, the Chicago-based brand will have various signage elements at the ballpark, including on-field baseline exposure.
Under the deal, MYND Drinks will also be promoted via in-game features and will have international marketing rights in the UK for the 2023 regular season – a first for the Cubs.
MLB was the first major sports league in the US to seal a partnership with a provider of CBD – an active ingredient in cannabis – through its link-up with Charlotte’s Web last October.
MYND Drinks was cleared to collaborate with MLB teams by receiving the NSF Certified for Sport designation, with its Elderberry Passionfruit, Orange Mango and Lemon Ginger flavours set to be available at Wrigley Field.
“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” said Alex Seyferth, the Cubs’ vice president of corporate partnerships.
“We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. MYND DRINKS is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 game at Wrigley Field.”
MYND Drinks chief executive Simon Allen said: “We are so thrilled and honored to announce our partnership with the legendary Chicago Cubs, and that they share our vision of health and wellness in major league sports.”